POWER LOUNGE
Data-Driven personalization as a path of competitive advantage WITH zontee hou

Friday, April 19th, 2024 @ 12:00pm ET

Discover the power of data-driven personalization with marketing expert Zontee Hou.

 

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THIS WEEK'S TOPIC:

Join us for a live podcast conversation with Zontee Hou, a renowned digital marketing consultant, speaker, and author who is set to unveil her upcoming book "Data-Driven Personalization" in May, published by Kogan Page. With nearly two decades of experience in the marketing industry, Zontee has worked with esteemed organizations such as the IMF, UN Food and Agriculture Organization, and Caesars Entertainment, bringing a wealth of expertise to the table.

In this exclusive podcast event, Zontee will share the role of personalization in meeting customer expectations. She will also discuss the common challenges that brands face in collecting sufficient data and the holistic approach that data-driven businesses take to build meaningful customer relationships.

ABOUT ZONTEE:

Zontee Hou is a digital marketing consultant, speaker, and author whose new book, Data-Driven Personalization will be out this May, published by Kogan Page. She’s the founder of Brooklyn-based digital marketing agency Media Volery and managing director for Convince & Convert, the respected consultancy founded by marketer and bestselling author Jay Baer.

Her nearly 20 years of marketing industry experience includes work for the IMF, the UN Food and Agriculture Organization, Caesars Entertainment, Fidelity, and many universities across the U.S. She was named one of LinkedIn’s 16 Marketers to Follow in 2021. She’s also been named one of TopRank’s most influential content marketers and most influential B2B marketers for the last five years, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award.

Zontee has also been a lecturer at Columbia University and at the City College of New York, where she continues to be a board member of their graduate program in communications, in addition to speaking at events globally.

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Power Lounge | Data-Driven Personalization As A Path of Competitive Advantage with Zontee Hou

  • April 19, 2024
  • Virtual Event, Ohio
    United States