Q1 Meetup
Ecommerce UX optimization

Friday, February 17th @ 9am ET

Brought to you by Columbus Together Digital & COHatch

Hear insights and learnings from Scott's on the launch of their natural lawn product instead. 

Join us for our first in-person event of 2023!

 

Hailey Schraer and Jess Bailey of The Scott's Miracle-Gro Company User Research team share the process of of launching a direct to consumer (DTC) eCommerce site for new brand instead. Hear how they worked to align business objectives, and optimize user flows to reduce friction points.

 

What you'll learn:

  • Overview of the UX team at SMG, what we do, how it helps the business 
  • Introduction of our Instead brand, business objectives, overall goals 
  • Process we followed to launch a dedicated DTC site for the brand 
  • Monitoring and optimizations we implemented after identifying friction points 
  • Business results we saw as a result 

 

 

Member Ticket: FREE

Non-Member Ticket: $15

Not a member? Join now.

Meet the speakers

Jessica Bailey
User Experience Manager, The Scotts Miracle-Gro Company

Jessica Bailey is a leader in the UX field having worked for companies like J.P. Morgan, Wendy’s and now The Scotts Miracle-Grow Company brands. She began her career at Lextant where she worked for a variety of brands across different industries. Here Jessica honed her leadership style, research methodology, concept development skills and design strategy. Jessica’s goal is to understand users’ needs and desires and translate them into useful, usable and engaging experiences on the web and in the workplace. She is passionate about leading and collaborating with teams to create experiences that have an impact on users’ work and lives. 

 

Hailey Schraer
User Experience Researcher, The Scotts Miracle-Gro Company

Hailey Schraer is a User Experience Researcher at Scotts Miracle-Gro. She has been working at Scotts for over 3.5 years leading UX Research and CRO initiatives across all SMG brands. Hailey is born and raised in Cincinnati (Go Bearcats!) and she recently moved up to Columbus (so far, so good :))! She is passionate about understanding users' needs and desires and how to can enhance and optimize Scott's digital experiences to ensure they can reach their goals.

THANK YOU TO OUR SPONSOR

COhatch

COhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee. Visit www.cohatch.com for more information.

 

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AGENDA

  • 9:00 am - Doors open
  • 9:15 am - Welcome
  • 9:20 am - Speaker Content
  • 9:50 am - Q&A
  • 10:00 am - Ask & Gives workshop
  • 10:30 am -  Event ends

LOGISTICS

This event will be held in-person at: COhatch Polaris

Hashtags: #CbusTogetherDigital

 

Who Should Attend

  • All female, female-identifying, and LGBTQ professionals in digital and tech careers. From content strategists to designers, developers to social marketing pros from junior to executive levels - all are welcome at our events. 
  • Please do not attend if you have a sales motivation. Soliciting our attendees and members for business or sales is strictly prohibited, and you will kindly be asked to leave. To promote your business, please consider sponsoring an upcoming event. 
  • Men, we prefer you not attend this event. Why? By nature, when faced with challenges, women respond by creating community. This is ours. Please send your wife/daughter/sister/female colleague in your stead, sponsor an upcoming event, or purchase a group membership for the women on your team.

Who We Are

Together, we inspire and empower one another through our sharing of knowledge. Our members report they feel more confident and more equipped to elevate their career at a faster pace.

We are the network where women help women succeed in digital - and life.

Not a member? Join Today.

When you register for this event, you are accepting an opt-in to our marketing and communication about the latest news and events. You will be able to unsubscribe to that communication.

 

Columbus Together Digital | Q1 Meetup

  • Friday Feb 17 2023, 9:00 AM - 10:30 AM
  • COhatch Polaris
    1554 Polaris Pkwy, Suite 325
    Columbus, Ohio
    United States
    43240